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ART WORK: From 2022 to 2024, Tric Agency Co. founder and Chief Marketing Officer Mckenzie Kapsimalis crafted all social media content leading up to and through Providence’s annual PVDFest. 
PBN PHOTO/TRACY JENKINS

Tric Agency’s Kapsimalis helps emotions go viral

Business Women Awards 2025 WOMAN TO WATCH CREATIVE SERVICES: Mckenzie Kapsimalis, Tric Agency Co. founder and chief marketing officer TENACITY, DETERMINATION, hunger to succeed and...
Aram Sinnreich

Is ‘fediverse’ a good alternative to big social media?

You’ve probably noticed lately that a lot of people are trying out alternatives to the big social media networks X, Instagram and Facebook. For...
SALES PITCH: R.I. Commerce Corp.’s “All That” tourism campaign won industry recognition for destination marketing from Travel Weekly. 
COURTESY R.I. ­COMMERCE CORP.

R.I.’s best brand ambassadors are still its residents

Early returns on the state’s new “All That” tourism campaign have been mostly positive, though it’s not clear yet whether that’s translated to increased...

A good reference?

When hiring new employees, do you connect with references to seek more information about the candidates? Yes: 100% Yes, but only if the candidate provides references:...
Sarah ­Florini

Banning TikTok won’t solve social media’s foreign influence

When President Joe Biden signed a $95 billion foreign aid bill into law on April 24, it started the clock on a nine-month window...
SPREAD THIN: Robert Andreozzi, co-owner and chef of Pizza Marvin, prepares dough for a pizza at the restaurant on Wickenden Street in Providence. In December 2022, a rave review on social media from Barstool Sports owner Dave Portnoy spurred so many orders, it disrupted the business for a time.
PBN PHOTO/RUPERT WHITELEY

Local pizza joints feel the power of just ‘one bite’

When Jeff Merlino, owner of Merlino’s Pizzeria in Cranston, heard that Barstool Sports founder Dave Portnoy was returning to Rhode Island in January to...
BETTERING YOUR BRAND: Liv Audino helps small businesses with social media management and developing their brand identity through The Auric Creative, which she launched in Providence in 2022. 
PBN PHOTO/MIKE SKORSKI

Audino helps businesses showcase their passion

Liv Audino fondly recalls working as the snowboarding team’s social media marketing manager while attending the University of New Hampshire. While it was almost like...

Judge seeks disciplinary action against Neronha

PROVIDENCE – A R.I. Superior Court judge is seeking disciplinary action against Attorney General Peter F. Neronha over his social media posts criticizing Rhode...

People are losing more money to scammers than ever before. Here’s...

NEW YORK (AP) – With the help of technology, scammers are tricking Americans out of more money than ever before. But there are steps...

Being social?

Do you encourage your employees to promote your company on their social media channels? Yes: 67% No: 33% What do you often use social media for? Employee recruiting:...
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