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SOCIAL IMPACT: Rhode Island Medical Imaging Inc. Chief Marketing Officer Dana Alexander Nolfe has exponentially increased the health care practice’s presence on social media since she started with RIMI in April 2018. / COURTESY RHODE ISLAND MEDICaL
IMAGING INC.

Alexander Nolfe helps build R.I. Medical Imaging’s brand while brightens its...

C-SUITE AWARDS 2020 CHIEF MARKETING OFFICER, LARGE PRIVATE COMPANY: Dana Alexander Nolfe | Rhode Island Medical Imaging Inc. IF NUMBERS INFORM AN IMAGE, Dana Alexander...

Being linked

Do you have a LinkedIn profile? Yes: 90.9% No: 9.1% Do you actively use/make changes to your profile? No: 90.9% Yes: 9.1% How often do you use LinkedIn? Sometimes: 40% Always: 30% Never:...

The rise of account-based marketing

Marketing toward the largest crowd isn’t going to cut it. Instead, target specific decision-makers and influencers you want to reach with personalized, customized campaigns. Account-based...

Linked up

How often do you visit LinkedIn? Daily 28.6% A few times a week 14.2% Monthly 28.6% During transitions 28.6% I do not use LinkedIn 0% How often do you make...

Why prospecting fails and what to do about it

Prospecting is arguably the No. 1 hot topic in sales. In spite of all the seminars, podcasts, training programs, books and pressure from managers,...

Leverage your internal team

Consumers today are oversaturated with information, making it difficult to produce advertising that can successfully cut through the cluttered sea of modern media. Fortunately,...

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