Rhode Island’s many mesmerizing water vistas make it a natural haven for golf clubs, which have long catered to recreational and business interests. In some ways, nothing has changed for many of the 54 members of the Rhode Island Golf Association. But when it comes to marketing and long-term survival plans, it is literally a new game trying to compete in an industry increasingly focused on appealing to the entire family.
The list of local clubs that have pulled themselves out of bankruptcy or from near financial ruin – often under new ownership – in recent years is long. As this week’s cover story details, in most of those cases an expansion of amenities beyond golf has helped a return to stability.
Today, swimming pools, spas, tennis and even equestrian centers are common attractions at golf clubs around the state.
“If you’re not targeting the entire family … you’re missing out,” said John Delbonis, head golf professional at Quidnessett Country Club in North Kingstown.
That doesn’t mean golf-only clubs are dead. Some, such as Newport Country Club, continue to thrive where membership is willing to pay for exclusivity.
And small golf-only clubs with low overhead help teach the game to young players on tight budgets.
But for Quidnessett and many others, adapting by adding attractions for the whole family has become the key to survival.
Change or die: It’s a recurring economic lesson all businesses must eventually face, as they navigate recessions and changing consumer tastes.