2022 40 Under Forty Awards
Holly Ferrara, 37
Senior vice president and chief lending officer, Greenwood Credit Union
How has COVID-19 changed your industry? Many parts of the process move much slower now than before, but I find our borrowers are now more patient with the process. It has also jump-started our process in becoming paperless, and we have become very creative in our meetings and closings, as so many things are now done remote.
What is the best advice you have ever received? As a child, my mom always encouraged me to pursue a career and education, to be able to support myself. Today, I can’t imagine my life without my career and am proud of where I am today.
Where do you see yourself in five years? I see myself in the same role but better established, while continuing to develop myself professionally and balancing work-home life.
What moment changed your life more than any other? Becoming a parent makes you look at life from an entirely new perspective and your priorities become very different. You work harder not only for yourself, but to give your children the most fulfilling life possible.
What led you to pursuing a career in your current industry? I worked part time in college at a bank in the call center, the collections department and then as a commercial credit analyst. These jobs are what made me realize my love for math/finance and real estate. Soon after, I changed my major from teaching to finance and pursued a career in banking/lending.
