ITEM’s design help contributes to award-winning product

PROVIDENCE – ITEM New Product Development, a turnkey product development company, announced that its design and engineering contributions have helped the NDO Surgical Full-Thickness Plicator to be recognized with a Medical Design Excellence Award. The winning design facilitates a new treatment option for more than 15 million Americans suffering from severe heartburn.

One of the foremost honors for the medical technology industry, the award honors products that best improve health care delivery, provide enhanced benefits to the patient and improve the manufacturer’s profitability. ITEM New Product Development’s industrial design solutions hurdle product development challenges, such as human factors, brand aesthetic and assembly costs.


Shazamm launches new ESPN event wrap-up site

PROVIDENCE – Digital design studio Shazamm has launched a new event wrap-up Web site for ESPN’s X Games and Winter X Games.

The site ( includes event highlights, wrap-up video, television ratings, a photo gallery, descriptions of every event featured in the X Games and an Interactive Village featuring information about each of the X Games’ corporate sponsors. The site will also function as ESPN’s online X Games archive.

“The new wrap-up site has provided us with a new interactive forum to showcase results and highlights of the X Games events for our sponsors,” said Kathleen Sullivan, promotions director for ESPN, in a release. “Shazamm was able to provide us with a great final product that takes our sponsorship relations to a new level.”

The site utilizes ZMedia, Shazamm’s proprietary content management tool. Using ZMedia, ESPN staff can easily update and maintain the entire wrap-up site, via a Web-based administrative area. In addition, Shazamm designed and developed corresponding CD-ROMs, mailed to the X Games’ corporate sponsors, to drive traffic to the site.

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