Erin Donovan Boyle
Greater Newport Chamber of Commerce CEO and president
In a tight labor market, small businesses face increasing pressure to attract and retain skilled workers. Fortunately, even the smallest companies can take meaningful steps to grow and keep top talent engaged.
Start by investing in your employees. Providing professional development – through reimbursed training, certifications or mentorship – demonstrates a commitment to their growth. Partnering with local colleges, universities and organizations such as Chambers and trade associations can connect your business with emerging talent and offer customized training pipelines.
A competitive benefits package is also key. In addition to basics like health insurance, small businesses should consider offering 401(k) retirement plans with employer matching and flexible spending accounts to help employees manage health care and child care expenses. Personalized perks – such as student loan assistance, wellness stipends, pet insurance or paid time off – can further enhance your appeal.
Even modest, thoughtfully selected benefits can significantly impact morale and retention.
Finally, cultivating a strong company culture is essential. Small businesses have a unique opportunity to provide a personalized work environment. Flexible schedules, tight-knit teams and open communication channels foster a sense of belonging. When employees feel valued and supported, they are more likely to stay and grow with your company.
By making smart, people-first investments, small businesses can not only compete for top talent but thrive in today’s competitive workforce landscape.