Making a mark in promotional products

2019 PBN Fastest Growing Companies: $25m – $75M
2. ParsonsKellogg LLC

CEO (or equivalent): Thomas P. Kellogg III, president
2018 Revenue: $49,795,017
2016 Revenue: $27,144,540
Revenue growth: 83.4%

Buying another business and the building next door has helped promotional-products provider ParsonsKellogg LLC remain in a high-growth pattern.

“There’s plenty to talk about,” said President Thomas P. Kellogg III. “In 2019, we’ve been investing in ourselves to grow.”

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For starters, ParsonsKellogg acquired New England’s oldest Nike team dealer, Worcester, Mass.-based Kangaroo Crossing. The company also bought a building neighboring its East Providence headquarters, more than doubling its space to 51,000 square feet.

Likewise, ParsonsKellogg expanded from about 60 to 89 employees to better serve clients such as Citizens Bank, the Boston Beer Co. and several professional sports teams with custom-decorated lifestyle and sports gear from brands such as Nike, Patagonia and Yeti.

And ParsonsKellogg increased its e-commerce footprint, launching three websites.

The company continued rolling out its on-site experiential gift-giving venture, 24 On Tour, which tailors services such as websites and in-person giveaways to support clients at their corporate events.

And ParsonsKellogg’s massive technology overhaul streamlined three incompatible platforms under one Microsoft product. That move is paying dividends.

“We’re more efficient, we’re faster and we’re getting better data,” Kellogg said.

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