Mattel’s Barbie brand carries quarter, mutes Toys `R’ Us effect

MATTEL INC. reported a loss $311.3 million for the first quarter, dragged down by the bankruptcy of Toys
MATTEL INC. reported a loss $311.3 million for the first quarter, dragged down by the bankruptcy of Toys "R" Us. / BLOOMBERG FILE PHOTO/DANIEL ACKER
NEW YORK - Barbie’s back in town. Mattel Inc., which named a new CEO last week, softened the effect of Toys “R” Us Inc.’s demise as its all-important doll brand posted the best growth on record. Shares rose as much as 9.4 percent to $15.30 on Friday, the biggest intraday gain since Feb. 2. The stock…

Want More?

Subscribe or register with Providence Business News to keep reading.

REGISTER
for 2 more stories

Subscribe now for $1 for 4 weeks
Already a Subscriber? Login now

Purchase NowWant to share this story? Click Here to purchase a link that allows anyone to read it on any device whether or not they are a subscriber.

- Advertisement -