Mattel’s Barbie brand carries quarter, mutes Toys `R’ Us effect

Matt Townsend

04/27/2018

MATTEL INC. reported a loss $311.3 million for the first quarter, dragged down by the bankruptcy of Toys "R" Us. / BLOOMBERG FILE PHOTO/DANIEL ACKER

NEW YORK - Barbie’s back in town. Mattel Inc., which named a new CEO last week, softened the effect of Toys “R” Us Inc.’s demise as its all-important doll brand posted the best growth on record. Shares rose as much as 9.4 percent to $15.30 on Friday, the biggest intraday gain since Feb. 2. The stock…

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