Nailing client messaging

EXPANDING SERVICES: Brian Gross, left, creative partner, speaks with Jeremy Crisp, managing partner, at Nail Communications in Providence. The longtime advertising agency recently launched a public relations arm called Nail[PR].
 / PBN PHOTO/RUPERT WHITELEY
EXPANDING SERVICES: Brian Gross, left, creative partner, speaks with Jeremy Crisp, managing partner, at Nail Communications in Providence. The longtime advertising agency recently launched a public relations arm called Nail[PR].
 / PBN PHOTO/RUPERT WHITELEY
Known as “the father of public relations,” the late Edward Bernays probably would be proud. Today, “PR people,” as they’re sometimes called, outnumber journalists about 7-to-1, according to the federal Bureau of Labor Statistics. That gap is widening, as the number of reporters and news correspondents nationwide is projected to decrease by 2% by 2026,…

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