Thursday, April 18, 2024

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AD CONFAB: DDL Advertising LLC owner Stacey Caputi Liakos, right, chats with digital media manager Zach Ferri, center, and Daniel Antunes, a digital marketing associate. Ferri says the use of cookies to track internet users has been evolving, and that change will continue as Google LLC phases out third-party cookies on its browser Chrome. 
PBN PHOTO/RUPERT WHITELEY

Marketers prep for Chrome’s cookie phaseout

Do you agree to this website’s cookie policy? Web users likely see a similar prompt daily, if not multiple times per day, as they browse...
BRANCHING OUT: Laura Wistow, director of marketing for Bad-Adz in Pawtucket, says the marketing and advertising services the company provides for grocery stores can be applied to other industries and the company began taking on clients in other industries in 2023.
PBN PHOTO/MICHAEL SALERNO

Pivot from print to digital a Bad-Adz move that’s paying off

When Bad-Adz founder and President Joel ­Albrizio started his marketing business in the late 1970s, the heights of modern-day digital marketing were still largely...

Inside A Local Video Agency: Meet Animus Studios

If you’re in marketing in Rhode Island, you’ve probably searched for “video production” in the last 10 years. Video is just part of every...

Great Marketing Takes Courage

Marketing is hard. It’s a long checklist in an ever-changing landscape.  You need a clear brand and messaging that resonates with your audience. You need...

Adding Authenticity to Healthcare Marketing with Storytelling

We all know the power of stories, but too often, businesses turn to features and benefits. Opting for transactional marketing with product photos and...

R.I. joins suit against Google over digital advertising dominance 

WASHINGTON (AP) – The Justice Department and eight states, including Rhode Island, filed an antitrust suit against Google on Tuesday, seeking to shatter its...

Projo parent posts $54.1M loss in Q3

PROVIDENCE – Gannett Co., the parent company of The Providence Journal and other local publications, reported a loss of $54.1 million in the third...

Advertising CEO will share tips to accelerate company growth at November...

Sean Reilly, CEO and president of Lamar Advertising Company headquartered in Baton Rouge, La., will share lessons learned from transforming Lamar and accelerating its...
STRATEGIZING: From left, Briana Tikiryan, social media manager; social media strategists Jessica Turner and Taelor Washington; and Darren Jodoin, founder and president of PMC Media Group Inc., discuss upcoming projects at the company’s office in East Greenwich. / PBN PHOTO/ELIZABETH GRAHAM

Digital marketing efforts help PMC Media Group ‘come back’ from COVID...

PMC Media Group was coming off a record-breaking 2019. Darren Jodoin, founder and president of the media and advertising firm, said the business had...

Pandemic survival

Has your company significantly modified its operation during the pandemic? Yes: 78% No: 22% What changes have you made to your organization that were needed to continue...
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