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STRATEGIC PLANNING: From left, Half Street Group team members Nadia Engenheiro, digital and social media strategist; Account Director Hillary Lima; senior account executive Chelsea DeCesare; and account executive Kerri Tallman discuss a marketing plan at the public relations firm’s Providence office.
PBN PHOTO/TRACY JENKINS

Half Street Group building a brand for themselves, and others

PBN 2025 FASTEST GROWING COMPANIES $250,000 TO $2.5 MILLION 1. Half Street Group CEO (or equivalent): Mike Raia, founder and president 2024 Revenue: $812,956 2022 Revenue: $390,194 Revenue growth:...
Vivek Astvansh

A marketing dilemma: How to handle a competitor’s setback

Imagine: You’re in charge of marketing for a major automaker, and your biggest competitor just recalled thousands of vehicles. Now customers are worried about...
Anika Kimble-Huntley, / PBN PHOTO/MICHAEL SALERNO

‘All that’ and a giant quahog: Tourism chief takes R.I.’s effort...

Anika Kimble-Huntley has learned that being the state’s chief tourism marketer involves certain responsibilities that go beyond the published job description. She took the R.I....

KSA Marketing remains market-driven

PBN 2024 Fastest Growing Companies Awards $250,000 to $2.5 MILLION: 3. KSA Marketing CEO (or equivalent): Katie Schibler Conn, founder 2023 Revenue: $2.2 million 2021 Revenue: $859,210 Revenue growth: 155.1% KSA...
IN STUDIO: Stephen Rosa, (add)ventures founder and CEO, helped the company debut a virtual production studio in 2022, (add)galaxies – the first of its kind in New England. 
COURTESY (ADD)VENTURES

Stephen Rosa

PBN Leaders & Achievers 2024 Awards Stephen Rosa | (add)ventures | Founder and CEO STEPHEN ROSA STARTED his ­stra­tegic and creative brand agency, (add)ventures, in...
AD CONFAB: DDL Advertising LLC owner Stacey Caputi Liakos, right, chats with digital media manager Zach Ferri, center, and Daniel Antunes, a digital marketing associate. Ferri says the use of cookies to track internet users has been evolving, and that change will continue as Google LLC phases out third-party cookies on its browser Chrome. 
PBN PHOTO/RUPERT WHITELEY

Marketers prep for Chrome’s cookie phaseout

Do you agree to this website’s cookie policy? Web users likely see a similar prompt daily, if not multiple times per day, as they browse...
BRANCHING OUT: Laura Wistow, director of marketing for Bad-Adz in Pawtucket, says the marketing and advertising services the company provides for grocery stores can be applied to other industries and the company began taking on clients in other industries in 2023.
PBN PHOTO/MICHAEL SALERNO

Pivot from print to digital a Bad-Adz move that’s paying off

When Bad-Adz founder and President Joel ­Albrizio started his marketing business in the late 1970s, the heights of modern-day digital marketing were still largely...

Inside A Local Video Agency: Meet Animus Studios

If you’re in marketing in Rhode Island, you’ve probably searched for “video production” in the last 10 years. Video is just part of every...

Great Marketing Takes Courage

Marketing is hard. It’s a long checklist in an ever-changing landscape.  You need a clear brand and messaging that resonates with your audience. You need...

Adding Authenticity to Healthcare Marketing with Storytelling

We all know the power of stories, but too often, businesses turn to features and benefits. Opting for transactional marketing with product photos and...
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