NEW YORK – New York Times Co. said it will begin charging readers who don’t subscribe to its namesake newspaper on Mar. 28 for content on the newspaper’s website. The company’s stock rose.
Times Co. will charge $15 every four weeks for unlimited access to the newspaper’s website from a computer or mobile phone, the company said in a statement on Thursday. The company will also offer packages for $20 every four weeks for access through its tablet-computer application and $35 for access from any device.
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Non-subscribers will still be allowed to read 20 stories for free each month, and access the NYTimes.com home page and section fronts, the company said.
“The step we are taking today will further improve our ability to provide high-quality journalism to readers across the world on any platform, while maintaining the large and growing audience that supports our robust advertising business,” Janet Robinson, the company’s CEO, said in the statement.
Subscribers to the print editions of the newspaper will be able to register for full, free access to the website. Readers who find stories from some search engines and blogs will also be able to read those stories for free, even if they’ve reached the monthly limit, the company said.
Times Co. rose 34 cents, or 3.8 percent, to $9.20 at 11:24 a.m. in New York Stock Exchange trading, after gaining as much as 4.3 percent. The stock has dropped 9.6 percent this year before Thursday.
Times Co., based in New York, is looking to its website to bolster revenue as print advertising and circulation revenue decline. The newspaper’s website, NYTimes.com, has grown its readership steadily in recent years, and now has about 45 million unique visitors worldwide each month, according to comScore Inc.
