Personal branding: What’s all the fuss about?

In 1997, author Tom Peters published a cover story in the magazine Fast Company in which he declared: “We are the CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called YOU.” Everyone has a personal brand, or, as Peters…

Subscriber-only Content

This article is available only to PBN Subscribers. To get unlimited access, please subscribe by following the link below.

Subscribe Now

Purchase NowWant to share this story? Click Here to purchase a link that allows anyone to read it on any device whether or not they are a subscriber.

- Advertisement -