PROVIDENCE – R.I. Commerce Corp. on Tuesday announced the return and extension of the annual destination marketing initiative previously known as “Hotel Week,” in partnership with the state’s six regional tourism bureaus.
According to the quasi-public agency, the 2023 program will offer discounts on room nights from 18 hotels throughout Rhode Island and run for the entire month of January.
“January is the perfect time for a well-deserved vacation or staycation, to relax, refresh, and focus on the year ahead. It’s our pleasure to continue to provide travelers and locals with a chance to begin the New Year relaxing in one of our beautiful hotels,” said Commerce chief marketing officer, Anika Kimble-Huntley, in a Tuesday statement.
The agency first launched Hotel Week in 2020 to help fill hotel rooms in the off-season during the pandemic. Participating hotels will offer nightly discounts ranging from 30% to 50% beginning on Nov. 25, with certain blackout dates. Information on the program can be found at VisitRhodeIsland.com.
Kim Baruti, manager of The Break Hotel in Narragansett, which has opted into the program for the second straight year, said they will be offering a 30% discount through January, a month when room rates typically range from $169 to $289.
“It’s a good way to get people in during the slower months,” she said. “Especially on weekdays.”
Baruti said last year’s week long program resulted in 20 additional lodgers staying at the hotel.
CEO of Discover Newport, Evan Smith, said Hotel Month is modeled on similar initiatives in other parts of the country, and is a “successful promotion to get people out” and traveling, noting a percentage of visitors prefer the off-season not only for the lower prices, but to escape the large crowds.
“In the travel industry there are always shoppers looking for a deal,” he said. “And people want to beat the winter blues.”
In Newport, which has some of highest prices in the country during peak travel months, Smith said the region has seen an increase in interest during the winter season, where many hotels now boast 50% occupancy levels.
“There is great value here. And there are a lot of people who don’t like traveling during peak times,” he said. “I think the travel industry is gravitating toward this type of experience.”
(Christopher Allen is a PBN staff writer. You may contact him at Allen@PBN.com)
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