RDW Group, the Providence-based full-service communications firm, has announced the hiring of Kelsey Terbil as Marketing Analytics Strategist. Terbil – an expert in DCM, DBM, Adobe Analytics, Web Trends, Google Analytics, and other analytics platforms – will manage a number of business information and analytics-related efforts on behalf RDW’s clients. She previously worked at Fundamental Media in Boston, where she was responsible for implementing, monitoring and analyzing digital campaigns for clients in the financial, fund management and higher education sectors.
