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Vivek Astvansh

A marketing dilemma: How to handle a competitor’s setback

Imagine: You’re in charge of marketing for a major automaker, and your biggest competitor just recalled thousands of vehicles. Now customers are worried about...
GETTING AHEAD: Andrew Parrish, CEO and president of Diligentiam, says it’s crucial for accounting firms to get training in data analytics. 
PBN PHOTO/MICHAEL SALERNO

Accounting firms trying to make sense of big data

Accounting is inherently a data-driven profession. Spreadsheets laden with numbers from financial reports and tax filings are staples of the profession. But transitioning from a...

Samuel Donabedian

PBN 40 UNDER FORTY 2020 AWARD WINNER Samuel Donabedian, 39 | Director of business intelligence and analytics, Ocean State Job Lot How has COVID-19 impacted...

RDW Group Names Terbil Marketing Analytics Strategist

RDW Group, the Providence-based full-service communications firm, has announced the hiring of Kelsey Terbil as Marketing Analytics Strategist. Terbil – an expert in DCM,...
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