WOONSOCKET- RI Soft Systems, a leader in screensaver development for 16 years, and United Press International, a provider of press photography, have announced the release of the free “Ronald Reagan Remembered Screensaver.”
The screensaver documents Reagan’s life from birth, through his Hollywood years, the glory of his presidential years and, finally, his retirement years together with wife Nancy. Each photograph includes facts about Reagan’s life or memorable quotes. Tribute screensavers are among RI Soft Systems’ most downloaded screensavers. In 1997, RISS made national news with its “Princess Diana Tribute Screensaver.” The Princess Diana screensaver has more than five million downloads to its credit. Through an exclusive distribution partnership with CNET’s download.com, the Reagan screensaver is available for download at www.download.com. RI Soft Systems is the consumer software division of Mediaweave, Inc., a privately held Rhode Island company.
Cox inserts local ads into high-definition programs
MAYNARD, Mass. – Achieving a cable industry first, Cox Communications Inc. has begun inserting local advertisements into high-definition programming. This first step into local high-definition ad insertion is in Cox’s Rhode Island market with ESPN HD programming.
“Cox Media HD ad insertion will be deployed in other Cox markets as HD content and subscribers continue to expand,” said Guy McCormick, vice president, technical operations, Cox Media, in a release. “HD consumers are a valuable target audience to our advertisers. Cox Media will continue to leverage technology to reach new viewer segments with the video products we offer.”
Working in collaboration with SeaChange International, Cox achieved its HD channel digital ad insertion breakthrough in May. By seamlessly merging the new HD capabilities with existing local advertising insertion operations, Cox is extending advertisers’ reach with cable’s valuable audience for HD programming.
