Reliance on social media has severe downside

AND ... ­ACTION: Sonya Janigian, right, owner of Sonya’s Clothing, shoots a Facebook Live video in her Cranston boutique with the company’s sales manager, Carmen Garcia. / PBN PHOTO/MICHAEL SALERNO
AND ... ­ACTION: Sonya Janigian, right, owner of Sonya’s Clothing, shoots a Facebook Live video in her Cranston boutique with the company’s sales manager, Carmen Garcia. / PBN PHOTO/MICHAEL SALERNO
Sonya Janigian is not your typical social media influencer. But in the last 18 months, livestreamed Facebook videos have become a fixture of her Cranston clothing business, a source for promoting events, sales and new stock, and reaching a growing audience of potential customers. She’s even developed a signature greeting, starting each video by welcoming…

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