Shaping the right message

BRAND-FOCUSED: From left, friends Patsy Culp, Brittanny Taylor and Olivia Rodrigues launched Providence-based consultant The ­Branding Edit to assist young companies with their branding, with a focus on women-owned companies. / COURTESY THE BRANDING EDIT
BRAND-FOCUSED: From left, friends Patsy Culp, Brittanny Taylor and Olivia Rodrigues launched Providence-based consultant The ­Branding Edit to assist young companies with their branding, with a focus on women-owned companies. / COURTESY THE BRANDING EDIT

Entrepreneurs sometimes are so focused on the product, the service, that they neglect the brand. That’s where a consultant, such as The Branding Edit, comes into play. The company launched six months ago in Providence by three friends, Brittanny Taylor, Patsy Culp and Olivia Rodrigues, focuses on the branding of young companies. Initially, their focus

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