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FROM LEFT, Corey McCarty, vice president, consumer segment, Blue Cross & Blue Shield of Rhode Island; Melissa Cummings, senior vice president and chief customer officer, BCBSRI; East Providence Mayor James Briden; Kim Keck, BCBSRI president and CEO; and Paul Ryan, BCBSRI director of retail strategy and operations, at the ribbon-cutting for BCBSRI’s new Your Blue Store in East Providence. /COURTESY BLUE CROSS & BLUE SHIELD OF RHODE ISLAND

Blue Cross & Blue Shield of Rhode Island opens Your Blue...

PROVIDENCE – Blue Cross & Blue Shield of Rhode Island held a ribbon-cutting on May 24 to celebrate its new Your Blue Store in...
A WHOLE NEW BLUE: Melissa Cummings, senior vice president and chief customer officer, Blue Cross & Blue Shield of Rhode Island, has spearheaded the creation of the insurer’s retail locations. Paul Ryan, director of retail strategy and operations, consumer engagement, speaks to Cummings at the East Providence store.   / PBN PHOTO/MICHAEL SALERNO

Cummings leads a new way of looking at health care, customer...

Three years ago, Melissa Cummings traded her role at insurance giant Aetna to lead customer service at Blue Cross & Blue Shield of Rhode...
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