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Inside A Local Video Agency: Meet Animus Studios

If you’re in marketing in Rhode Island, you’ve probably searched for “video production” in the last 10 years. Video is just part of every...

Great Marketing Takes Courage

Marketing is hard. It’s a long checklist in an ever-changing landscape.  You need a clear brand and messaging that resonates with your audience. You need...

Adding Authenticity to Healthcare Marketing with Storytelling

We all know the power of stories, but too often, businesses turn to features and benefits. Opting for transactional marketing with product photos and...
Willa Kammerer is president of Firestarter Interactive, a Providence-based film and storytelling agency that she founded in 2014.  / PBN PHOTO/MICHAEL SALERNO

Our stories can help us connect

Willa Kammerer | Firestarter Interactive president In the past six months, our story has changed. All of our stories. In March we had just begun planning...
Peter George

Storytelling can work like magic in presentations

It was obvious Anthony was frustrated. He said to me, “Peter, I know my job. I know the numbers. I know what we need...

Cabral wins humanities award for inspired storytelling

LEN CABRAL, an international storyteller, is the recipient of this year’s Tom Roberts Prize for Creative Achievement in the Humanities for four decades of...
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