DARTMOUTH – Fast-growing small businesses are adopting Web 2.0 tools at a far faster pace than large established corporations, according to new research.
Among the country’s 500 fastest-growing companies, 39 percent have a public blog. That compares with just 11.6 percent of Fortune 500 firms with blogs, according to recent data.
The results came from a new study by the Center for Marketing Research at the University of Massachusetts-Dartmouth. The study looked at social media use by members of the Inc. 500, a list of the fastest-growing private U.S. companies compiled annually by Inc. Magazine.
In 2007, a previous study found that 19 percent of the Inc. 500 companies had a blog, compared with just 8 percent of Fortune 500 firms.
“The addition of 3.6 percent more Fortune 500 companies to the blogosphere pales in comparison to the addition of 20 percent more of the Inc. 500 companies,” the study’s authors wrote.
The University of Massachusetts–Dartmouth Center for Marketing Research serves business and nonprofit clients from small startups to members of the Fortune 500. For more information, including the full results of its recent social media study, visit www.umassd.edu/cmr.
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