What types of business events are important to your company’s strategy?
• Networking – 75%
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• Trade shows – 62.5%
• Professional-development seminars – 50%
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• Charity – 25%
Do you sponsor business events?
• Yes – 100%
• No – 0%
Do your top executives attend business events?
• Yes – 100%
• No – 0%
What company function is most helped by business events?
• Sales – 50%
• Marketing – 25%
• Professional development – 25%
