Action Performance to acquire Hasbro’s ‘Winner’s Circle’

PHOENIX, Ariz. (Bloomberg) — Action Performance Cos., a marketer and distributor
of motor sports-related merchandise, agreed to buy the Winner’s Circle brand name
from Hasbro Inc. Phoenix-based Action Performance will also get the Winner’s Circle
die cast inventory and tooling and will design and market toy replicas of racecars
of famous drivers, such as Dale Earnhardt, for the mass retail market, the company
said in a release distributed Business Wire. Company officials weren’t immediately
available for comment. Terms of the sale were not disclosed.