Citizens adds Zelle payment system to its offerings

PROVIDENCE – Citizens Bank continues to add new technology to its suite of offerings, announcing this month the integration of a new person-to-person payment system.

The system, “Zelle,” is a subsidiary of Early Warnings Services LLC, and it allows customers to send and receive money using only an email address or mobile number. The money can be sent to and from most U.S. bank accounts, although both users must be enrolled in the digital payment network.

Citizens, based in Providence, said it’s offering the new service because it wants to be responsive to the financial needs and habits of its customers.

“The needs of our customers continue to evolve, and we are pleased to leverage innovative digital technologies that create better end-to-end experiences in the areas that matter most,” said Beth Johnson, chief marketing officer and head of virtual channels at Citizens.

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Citizens customers can access Zelle through their mobile banking app or online. The new offering marks the most recent step Citizens has taken toward integrating technology with its services. The bank last year launched a digital financial advising service called SpeciFi and recently partnered with Fundation.

“We want to be the first place our customers turn when they need to send or receive money, and becoming part of the Zelle network will allow us to deliver a convenient, user-friendly [person-to-person] payments experience,” Johnson added.

Citizens has $151.4 billion in assets and is the largest Rhode Island-based bank.

Eli Sherman is a PBN staff writer. Email him at Sherman@PBN.com, or follow him on Twitter @Eli_Sherman.