PROVIDENCE – GTECH Corp. has established an agreement with the NCR Corp. to add the NCR Netkey Digital Signage platform to its retail multimedia products.
GTECH said on Feb. 18 that the Netkey platform goes beyond the normal scope of GTECH’s Enterprise Series MultiMedia solution which is important for customers, particularly international ones, who have advanced content management requirements, proof-of-performance reporting and customized content feeds.
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GTECH did not disclose the financial terms of the agreement.
“Lotteries have a very narrow window of time to capture a consumer’s attention and influence a decision to play the lottery, and digital signage can be a valuable means to deliver richer, more entertaining content,” said Dusty Lutz, general manager of NCR Netkey. “Our solution will enable lotteries to engage and inform their customers, which will help them increase same store sales and connect with players.”
