Gerald “Gerry” Adler has been named assistant manager at Hunt’s Photo and Video. Adler began working in the photography and imaging equipment industry at Adler’s Photo, the Providence-based business started by his grandfather, Walter Adler. Gerald Adler stayed on with the company through its sale to Perfecta Camera in 1996, its resale to Ritz Camera in 1998 and the closing of Ritz Camera at Adler’s in May 2009.
PBN: As a member of a family who ran a small business for many years, do you feel day-to-day connections with customers are a benchmark for success?
ADLER: I feel knowing your customer by name, their lifestyles and what they do for a living play a key role in servicing their everyday needs. Family is a key word in business. Treat your customers like family with unparalleled customer service, competitive pricing and sales know-how and loyalty will follow. This will create a customer for life.
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PBN: : What about your experience of running an independently owned operation will inform your current position and responsibilities at Hunt’s Photo and Video?
ADLER: Having 30 years of experience in the photo industry starting at Adler, a family-owned business, I have built a professional reputation in the community with service, camera knowledge and photo finishing expertise. When my father retired in 1996 after putting almost 50 years of service in Adler Photo, it became my goal to reach 50 years of service. I have 20 more to go. I’m glad I have found a home at Hunt’s Photo and Video.
PBN: Over the years, what trends in camera purchases have you found interesting and why?
ADLER: The word photography, an image taken with light, has not changed, only the cameras have. There are many terms in the photo world such as “f stop,” “shutter speed,” “ASA” and “focus”. Years ago the photographer would have to set each of these manually and he or she would not see the results until their film was developed.
With the digital world upon us and the improvements of the cameras, these features are all done automatically. Your images can be viewed in a moment’s notice. Cameras have come a long way since I started in 1980, but the know-how of photography has remained the same. Let’s all see what the future of photography has in store for us. •
