Ivory Ella partners to support local elephant conservation

Ivory Ella committed $200,000 to Roger Williams Zoo in support of their elephant conservation efforts. / COURTESY ROGER WILLIAMS ZOO
Ivory Ella committed $200,000 to Roger Williams Zoo in support of their elephant conservation efforts. / COURTESY ROGER WILLIAMS ZOO

PROVIDENCE – Nonprofit retail company Ivory Ella committed $200,000 to the Roger Williams Zoo in support of its elephant conservation programming and outreach, according to a Wednesday release by the zoo.

Westerly-based Ivory Ella donates 10 percent of their profits to elephant conservation and charitable causes in Kenya.

“It makes sense to us to also support domestic efforts to care and educate right here in our backyard,” said co-founder Matt Fiano in a statement. “Knowing that Roger Williams Park Zoo is an excellent keeper of these majestic animals, we felt it was important to lend our support and provide an additional resource in spreading necessary education.”

Jeremy Goodman, executive director of Roger Williams Park Zoo, estimates wild African elephants today number less than 500,000 – falling from 1.6 million in the 1990s.

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“We can never allow these animals to become extinct,” said Goodman in a statement.

The zoo is home to three African elephants – Alice, Ginny and Kate – and on August 12 the public can learn how to help save elephants like these at the zoo’s celebration of World elephant Day.

Emily Gowdey-Backus is a staff writer for PBN. You can follow her on Twitter @FlashGowdey or contact her via email, gowdey-backus@pbn.com.

 

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