The curtain is about to go up on the 42nd edition of the International Optics, Optometry and Ophthalmology Exhibition (Mido), in Milan, Italy. The most important international appointment devoted to the sector and OPTX rhode island will be attending: five halls, theme areas, dedicated spaces, more than 1000 exhibitors from over forty countries in all the continents, all the biggest companies in the world in addition to small, new production companies and important players in retail distribution. “It is vital for the OPTX brand to stay current with fashion, style & technology when it comes to eyewear & eye-health. Our clients deserve nothing but the best from us – and also have come to expect it. What better way than to be at the hub of it all in Milan”, says Lynne Diamante, CEO of OPTX rhode island.
All sectors of the eyewear industry are the protagonists: lenses, machinery, components and frames, the sunglasses and prescription glasses that have become refined and indispensable accessories for a total look in the 21st century. Unique items made from sought-after materials and processes that enhance patterns and styles.
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Year after year, the exhibition also consolidates its strong bond with the world of fashion and design. «In recent years, eyewear has embraced different worlds, from the fashion system to experiments in design, and it has interpreted their ideas” – Marcolin pointed out – “At the same time, it is an indication of new reference language concepts which complement a “total look” that is increasingly sought-after by consumers». Nowadays, wearing glasses allows us to feel fashionable. Eyewear sets the trend and is no longer thought of as an invasion: “Contributing to this is the image culture that now permeates our society” – Marcolin stated – “Eyewear, the only object we wear on our face, has become an accessory with the greatest capacity for expression”.
But, above all, Mido remains a specific opportunity for taking a close look at the trends in eyewear for 2012, for finding out about the most innovative technologies or the most leading-edge materials. This is why, for three days from this Sunday, the entire eyewear world will be here.
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Milan, Italy is one of the leading countries in fashion design. Milan, Italy’s center of design, has been ranked the top fashion capital of the world.
MIDO is the leading International Eye Ware, Optics, Optometry and Ophthalmology in the world and attracts audiences of every nation for its strength and ability to bring together the major international eyewear industry (form Spectacle Lenses to Fashion/Design companies) Exhibiting Companies: 1.200. Visitors: over 40.000 in 3 days.
For more information:
www.facebook.com/OPTXeyewear
www.mido.it/index.php?lang=en
