Tag: Marketing
View marketing as an investment, not an expense
Peter Drucker, known as the father of modern management, once said, “Because the purpose of business is to create a customer, the business enterprise...
Make sure your content is swinging like a pendulum
Marketing trends come and go. A pendulum is a prime example of a marketing trend’s life cycle. A push in one direction is returned...
(add)ventures Elevates Talent on Design Team
New England-based multidisciplinary brand culture and communications firm (add)ventures announces exciting growth on its design team. Carli Kabilyo of Providence advances to assistant director,...
View your website as your online storefront
The digital era is in full swing. Imagine what could happen if a stronger website presence led to even 5 percent more conversions into...
(add)ventures Announces Promotions on Strategy, Content and Technology Teams
Providence, R.I. (June 23, 2017) – To meet the growing needs of its client partners, multidisciplinary brand culture and communications firm (add)ventures recently announced...
Lataille receives SBA award for entrepreneurial excellence
SUSAN LATAILLE, owner of DiscoverYou Events in North Smithfield, recently received the Joseph G.E. Knight Award for Entrepreneurial Excellence from the U.S. Small Business...
National governors’ meeting chance for R.I. to shine
Rhode Island has an opportunity to attract national attention in July, when the state hosts the National Governors Association summer meeting, a convention that...
Real-world experiences helping prepare JWU, URI marketing majors
Michael Gotera, a Nevada native, wasn’t sure what to study when he began as a freshman at Johnson & Wales University in Providence but...
Leverage your internal team
Consumers today are oversaturated with information, making it difficult to produce advertising that can successfully cut through the cluttered sea of modern media. Fortunately,...
- Featured Event -
