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Tag: Ynon Kreiz

MATTEL INC. reported a loss $311.3 million for the first quarter, dragged down by the bankruptcy of Toys "R" Us. / BLOOMBERG FILE PHOTO/DANIEL ACKER

Mattel’s Barbie brand carries quarter, mutes Toys `R’ Us effect

Economic Activity
NEW YORK - Barbie’s back in town. Mattel Inc., which named a new CEO last week, softened the effect of Toys “R” Us Inc.’s demise as...
YNON KREIZ is the newest Mattel CEO. He recently told employees that he will focus on fostering creativity and expanding how Mattel uses its brands. / BLOOMBERG FILE PHOTO/ SCOTT EELLS

New Mattel CEO plays catch-up with rivals after four down years

Economic Activity
NEW YORK - Mattel Inc., home of Barbie and Thomas the Tank Engine, has struggled for years trying to manage its way out of...
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