Christine Case owns and operates the kind of small graphic-design firm that would most appeal to a client who craves personal attention, one on one and face to face, and wants to work with a designer that is artistic and creative, as well as a perfectionist.
She is committed to doing the best she can for her clients.
“I truly do pride myself on offering my clients the highest-quality design work and the highest-quality customer service,” Case said. “When someone gets me as their graphic designer to work on their project, they are in good hands. I will do everything within my power to make them happy.”
Her efforts include working with clients to meet deadlines and to meet budgets that can be tighter than usual due to the recession. “If there’s a budget, if there’s a deadline, I will meet it,” Case said.
“Other people can say that, but what separates me from others are my prices,” she continued. “My prices are very reasonable. It’s important to me to keep within the industry standards but, at the same time, I need to consider the economy and make it reasonable for people so that they can afford to advertise and market.”
Owner of Christine Case Design, she graduated in May 1996 from Rhode Island College with honors and a bachelor of fine arts degree. While a senior at RIC, she worked in the news and public relations office, preparing news stories and an assortment of printed materials for academic and administrative departments of the college.
She was majoring at the time in graphic design and never dreamed she would be able to get an actual graphic design job while she was still in school, but that’s what happened. “There were a lot of fun projects that I worked on,” she said, “and I was getting paid for it. I loved it.”
After college, she worked for a design firm in East Greenwich, Robert Falcone Design, from 1996 to 2003. Among the projects she worked on there were advertisements and brochures for Roger Williams Park Zoo and the former Fleet Bank.
She left the Falcone firm so she and her husband could start a family and, after she became a new mom, she decided: “You know what? I can do this on my own. I really wanted to start my own business,” she said. “It was the perfect opportunity for me because I had a little one that I didn’t want to put in day care at the time.”
But is it really luck?
“We say it’s luck, but all I know is I give it my 110 percent,” she said. “I do everything I can within my power and then it just happens, something falls into the right hands or the right person sees your website. It’s not luck. It’s our hard work eventually paying off. It’s luck that we’ve earned.”
Right now, she is working on an advertising campaign for an open house at BJ’s Wholesale Club, a recruitment ad campaign for Blue Cross & Blue Shield of Massachusetts and various other projects for Global View Communications, a multicultural communications company in Providence that she regularly collaborates with. A brochure she produced a year ago shows advertisements and brochures for everything from home-builders to a health spa and salon, from the Brockton Housing Authority annual report to custom illustrations and logo designs for Sunshine & Ravioli, a personal chef business based in North Carolina.
“I would say I have the highest quality standard for my clients, I really do. I expect them to expect from me nothing less than perfection. I am a perfectionist to a fault,” she said. “And I expect that from my vendors. A lot of times what frustrates me is when I don’t get the same response, the same customer service, from my vendors that I expect for my clients.” •
COMPANY PROFILE
Christine Case Design
OWNER: Christine Case
TYPE OF BUSINESS: Graphic design firm
LOCATION: Oak View Drive, Cranston
EMPLOYEES: 2
YEAR ESTABLISHED: 2003
ANNUAL SALES: WND
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