With recession looming, think big on tourism

PBN Staff

03/17/2023

BIG DRAW: The Ocean Race is coming back to Newport for a week in May. More than 100,000 people visited the race village in Newport in 2015, pictured above, and again in 2018.  COURTESY OCEAN RACE/MARC BOW

This is a big year for Rhode Island tourism, starting with the impending release of the first major statewide campaign since 2017. Rhode Island tourism leaders appear to have learned from the notorious 2016 “Cooler & Warmer” debacle, including the need to widely vet the concept before rollout. The 2017 campaign was not even announced

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