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THE R.I. COMMERCE CORP. launched a new tourism marketing campaign in November touting Rhode Island as "Fun-Sized." / COURTESY R.I. COMMERCE CORP.

Do you like Commerce RI’s less centralized plan for marketing Rhode...

Unlike the much-ballyhooed and then immediately much-criticized “Cooler & Warmer” state tourism campaign, the R.I. Commerce Corp. has adopted a more understated approach to...
SELLING R.I.: Jesse Saglio, right, the new president and chief operating officer of R.I. Commerce Corp. at a recent public meeting of the agency’s board. He says Commerce will step up its focus on helping local and small businesses this year. / PBN PHOTO/MICHAEL SALERNO

New Commerce RI President Jesse Saglio promises ‘more of the same’...

Since October 2015, Jesse Saglio, 46, has been a key behind-the-scenes player at R.I. Commerce Corp., most recently serving as managing director and head...
THE R.I. COMMERCE CORP. launched a new tourism marketing campaign in November touting Rhode Island as "Fun-Sized." / COURTESY R.I. COMMERCE CORP.

Commerce drops broad tourism message for ‘Fun-Sized’ offerings

PROVIDENCE – There will be no successor to the much-criticized 2016 “Cooler & Warmer” state tourism campaign, R.I. Commerce Corp. Chief Marketing Officer Lara...
POPULAR RACE: Boats skim the water during the Team Vestas Wind In-Port Race in Newport at the Volvo Ocean Race in May 2015. The race contributes to making Newport an attractive touring destination.   / COURTESY VOLVO OCEAN RACE/AINHOA SANCHEZ

Eighteen months after the ‘Cooler & Warmer’ debacle, does R.I....

When Portsmouth-based Rail Explorers USA, which offers unusual tours on recumbent bicycles along abandoned rail lines, got some national press in late July, business...
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