Tag: Cooler & Warmer
With recession looming, think big on tourism
This is a big year for Rhode Island tourism, starting with the impending release of the first major statewide campaign since 2017.
Rhode Island tourism...
R.I. branding has been hit or miss
TOURISM
When R.I. Commerce Corp. decided to hire a chief marketing officer in late 2015, it made sense – bring in a person to guide...
Five Questions With Heather Evans
Heather Evans | Chief marketing officer, R.I. Commerce Corp.
1. What is your first priority in your new job? To listen and learn. ...
Tourism: In search of coordination
The Providence Riverboat Co. once served primarily local customers. Its boats would take groups out on the Providence River for cocktail cruises, leaving from...
Do you like Commerce RI’s less centralized plan for marketing Rhode...
Unlike the much-ballyhooed and then immediately much-criticized “Cooler & Warmer” state tourism campaign, the R.I. Commerce Corp. has adopted a more understated approach to...
New Commerce RI President Jesse Saglio promises ‘more of the same’...
Since October 2015, Jesse Saglio, 46, has been a key behind-the-scenes player at R.I. Commerce Corp., most recently serving as managing director and head...
Commerce drops broad tourism message for ‘Fun-Sized’ offerings
PROVIDENCE – There will be no successor to the much-criticized 2016 “Cooler & Warmer” state tourism campaign, R.I. Commerce Corp. Chief Marketing Officer Lara...
Eighteen months after the ‘Cooler & Warmer’ debacle, does R.I....
When Portsmouth-based Rail Explorers USA, which offers unusual tours on recumbent bicycles along abandoned rail lines, got some national press in late July, business...
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