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A BOAT sails through Narragansett Bay in Newport at the end of a video advertisement produced by R.I. Commerce Corp. as part of its "Fun-Sized" campaign. / COURTESY R.I. COMMERCE CORP.

Commerce RI releases 4 new ‘Fun-Sized’ campaign ads

PROVIDENCE – As part of a summer push to target potential visitors from outside Rhode Island to come visit the Ocean State, the R.I....
R.I. COMMERCE CORP. CONFIRMED THE MAJORITY OF THE $1.9 million return on its "Fun-Sized" tourism and marketing campaign is coming from cities up and down the East Coast. / COURTESY COMMERCE R.I.

$1.9M “Fun-Sized” return stems mainly from East Coast

PROVIDENCE – The “Fun-Sized” tourism and marketing campaign spearheaded by the R.I. Commerce Corp. is having the biggest impact in the Northeast and mid-Atlantic, according...

R.I. pitched as ‘Fun-Sized’

“Marketing is not a logo, it is not a brand,” said R.I. Commerce Corp. Chief Marketing Officer Lara Salamano, discussing the agency’s decidedly low-key...
THE R.I. COMMERCE CORP. launched a new tourism marketing campaign in November touting Rhode Island as "Fun-Sized." / COURTESY R.I. COMMERCE CORP.

Commerce drops broad tourism message for ‘Fun-Sized’ offerings

PROVIDENCE – There will be no successor to the much-criticized 2016 “Cooler & Warmer” state tourism campaign, R.I. Commerce Corp. Chief Marketing Officer Lara...
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