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DRAMATIC CHANGE: Tom McGinn, captain and president, and Kristin Stone are co-owners of Providence Riverboat. After the company joined the Providence Warwick Convention & Visitors Bureau, it shifted its business model from cocktail cruises to catering to the tourism industry and nearly tripled its revenue in the first year, Stone said.
 / PBN PHOTO/MICHAEL SALERNO

Tourism: In search of coordination

The Providence Riverboat Co. once served primarily local customers. Its boats would take groups out on the Providence River for cocktail cruises, leaving from...
PRETTY ­PICTURE? Are state-sponsored efforts enough to keep the growth of Rhode Island’s tourism industry on an upward trajectory? 
 / COURTESY KATHERINE GENDREAU

Direction of tourism marketing still unanswered question for R.I.

In 2002, Providence Business News published an opinion piece that called for cooperation among the various visitor attractions in the Ocean State, something that...
RACE VILLAGE: Crowds gather in Newport for the Volvo Ocean Race stopover in May 2015. The 2017-2018 race stopover marked the second time Newport served as the sole North American locale to host the around-the-world yacht race. In the first week, the race village at Fort Adams State Park saw more than 40,000 ­visitors. / COURTESY VOLVO OCEAN RACE/MARC BOW

Marketing and sailing rewards, but departures too in 2018

R.I. Commerce Corp. last year unveiled a much-anticipated statewide tourism marketing campaign that included an updated website and digital ad initiative.Both centered on what...

Commerce CMO Salamano to return to private sector in Jan.

PROVIDENCE – R.I. Commerce Corp. Chief Marketing Officer Lara Salamano is returning to the private sector in mid-January, Commerce RI announced on Dec. 10.During...
LARA SALAMANO will depart her role as chief marketing officer at Commerce RI for the private sector in mid-January. / PBN FILE PHOTO/MICHAEL SALERNO

Commerce CMO Salamano to return to private sector in Jan.

PROVIDENCE – R.I. Commerce Corp.’s Chief Marketing Officer Lara Salamano is leaving the administration to return to the private sector in mid-January, according to...
THE R.I. COMMERCE CORP. released four new 10-second ad spots from its "Fun-Sized" campaign, including a spot featuring the Jack-O-Lantern Spectacular at Roger Williams Park Zoo in Providence, pictured above. / COURTESY R.I. COMMERCE CORP.

Commerce RI releases 4 new “Fun-Sized” ads

PROVIDENCE – The R.I. Commerce Corp. released four new ads from the “Fun-Sized” tourism campaign Wednesday.The new 10-second ads feature The Breakers, the Jack-O-Lantern Spectacular...
A BOAT sails through Narragansett Bay in Newport at the end of a video advertisement produced by R.I. Commerce Corp. as part of its "Fun-Sized" campaign. / COURTESY R.I. COMMERCE CORP.

Commerce RI releases 4 new ‘Fun-Sized’ campaign ads

PROVIDENCE – As part of a summer push to target potential visitors from outside Rhode Island to come visit the Ocean State, the R.I....
R.I. COMMERCE CORP. CONFIRMED THE MAJORITY OF THE $1.9 million return on its "Fun-Sized" tourism and marketing campaign is coming from cities up and down the East Coast. / COURTESY COMMERCE R.I.

$1.9M “Fun-Sized” return stems mainly from East Coast

PROVIDENCE – The “Fun-Sized” tourism and marketing campaign spearheaded by the R.I. Commerce Corp. is having the biggest impact in the Northeast and mid-Atlantic, according...

R.I. pitched as ‘Fun-Sized’

“Marketing is not a logo, it is not a brand,” said R.I. Commerce Corp. Chief Marketing Officer Lara Salamano, discussing the agency’s decidedly low-key...
THE R.I. COMMERCE CORP. launched a new tourism marketing campaign in November touting Rhode Island as "Fun-Sized." / COURTESY R.I. COMMERCE CORP.

Commerce drops broad tourism message for ‘Fun-Sized’ offerings

PROVIDENCE – There will be no successor to the much-criticized 2016 “Cooler & Warmer” state tourism campaign, R.I. Commerce Corp. Chief Marketing Officer Lara...
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