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RACE VILLAGE: Crowds gather in Newport for the Volvo Ocean Race stopover in May 2015. The 2017-2018 race stopover marked the second time Newport served as the sole North American locale to host the around-the-world yacht race. In the first week, the race village at Fort Adams State Park saw more than 40,000 ­visitors. / COURTESY VOLVO OCEAN RACE/MARC BOW

Marketing and sailing rewards, but departures too in 2018

R.I. Commerce Corp. last year unveiled a much-anticipated statewide tourism marketing campaign that included an updated website and digital ad initiative.Both centered on what...

Commerce CMO Salamano to return to private sector in Jan.

PROVIDENCE – R.I. Commerce Corp. Chief Marketing Officer Lara Salamano is returning to the private sector in mid-January, Commerce RI announced on Dec. 10.During...
LARA SALAMANO will depart her role as chief marketing officer at Commerce RI for the private sector in mid-January. / PBN FILE PHOTO/MICHAEL SALERNO

Commerce CMO Salamano to return to private sector in Jan.

PROVIDENCE – R.I. Commerce Corp.’s Chief Marketing Officer Lara Salamano is leaving the administration to return to the private sector in mid-January, according to...
THE R.I. COMMERCE CORP. released four new 10-second ad spots from its "Fun-Sized" campaign, including a spot featuring the Jack-O-Lantern Spectacular at Roger Williams Park Zoo in Providence, pictured above. / COURTESY R.I. COMMERCE CORP.

Commerce RI releases 4 new “Fun-Sized” ads

PROVIDENCE – The R.I. Commerce Corp. released four new ads from the “Fun-Sized” tourism campaign Wednesday.The new 10-second ads feature The Breakers, the Jack-O-Lantern Spectacular...
A BOAT sails through Narragansett Bay in Newport at the end of a video advertisement produced by R.I. Commerce Corp. as part of its "Fun-Sized" campaign. / COURTESY R.I. COMMERCE CORP.

Commerce RI releases 4 new ‘Fun-Sized’ campaign ads

PROVIDENCE – As part of a summer push to target potential visitors from outside Rhode Island to come visit the Ocean State, the R.I....
R.I. COMMERCE CORP. CONFIRMED THE MAJORITY OF THE $1.9 million return on its "Fun-Sized" tourism and marketing campaign is coming from cities up and down the East Coast. / COURTESY COMMERCE R.I.

$1.9M “Fun-Sized” return stems mainly from East Coast

PROVIDENCE – The “Fun-Sized” tourism and marketing campaign spearheaded by the R.I. Commerce Corp. is having the biggest impact in the Northeast and mid-Atlantic, according...

R.I. pitched as ‘Fun-Sized’

“Marketing is not a logo, it is not a brand,” said R.I. Commerce Corp. Chief Marketing Officer Lara Salamano, discussing the agency’s decidedly low-key...
THE R.I. COMMERCE CORP. launched a new tourism marketing campaign in November touting Rhode Island as "Fun-Sized." / COURTESY R.I. COMMERCE CORP.

Commerce drops broad tourism message for ‘Fun-Sized’ offerings

PROVIDENCE – There will be no successor to the much-criticized 2016 “Cooler & Warmer” state tourism campaign, R.I. Commerce Corp. Chief Marketing Officer Lara...
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