Tag: Fun-Sized
State tourism efforts could use a boost from new campaign
Within weeks of the poorly conceived 2016 rollout of the disastrous “Rhode Island: Cooler & Warmer” campaign, Rhode Island tourism leaders said they were...
With recession looming, think big on tourism
This is a big year for Rhode Island tourism, starting with the impending release of the first major statewide campaign since 2017.
Rhode Island tourism...
Should residents get to weigh in on Rhode Island’s next statewide...
R.I. Commerce Corp. is working on a new statewide tourism campaign and has narrowed its list of pitch options to two.
Chief Marketing Officer Anika...
Strong summer tourism first step in industry’s recovery
All signs point to what could be a banner summer for tourism in the Ocean State, at least in coastal communities that cater to...
Five Questions With Heather Evans
Heather Evans | Chief marketing officer, R.I. Commerce Corp.
1. What is your first priority in your new job? To listen and learn. ...
Tourism: In search of coordination
The Providence Riverboat Co. once served primarily local customers. Its boats would take groups out on the Providence River for cocktail cruises, leaving from...
Direction of tourism marketing still unanswered question for R.I.
In 2002, Providence Business News published an opinion piece that called for cooperation among the various visitor attractions in the Ocean State, something that...
Marketing and sailing rewards, but departures too in 2018
R.I. Commerce Corp. last year unveiled a much-anticipated statewide tourism marketing campaign that included an updated website and digital ad initiative.
Both centered on what...
Commerce CMO Salamano to return to private sector in Jan.
PROVIDENCE – R.I. Commerce Corp. Chief Marketing Officer Lara Salamano is returning to the private sector in mid-January, Commerce RI announced on Dec. 10.
During...
Commerce CMO Salamano to return to private sector in Jan.
PROVIDENCE – R.I. Commerce Corp.’s Chief Marketing Officer Lara Salamano is leaving the administration to return to the private sector in mid-January, according to...
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