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SLOW START? The Beachhead owners Becky and Tim Clark say business hasn’t been as busy as they’d hoped for yet this summer at their Block Island restaurant. 

State tourism efforts could use a boost from new campaign

Within weeks of the poorly conceived 2016 rollout of the disastrous “Rhode Island: Cooler & Warmer” campaign, Rhode Island tourism leaders said they were...
BIG DRAW: The Ocean Race is coming back to Newport for a week in May. More than 100,000 people visited the race village in Newport in 2015, pictured above, and again in 2018. 

With recession looming, think big on tourism

This is a big year for Rhode Island tourism, starting with the impending release of the first major statewide campaign since 2017. Rhode Island tourism...

Should residents get to weigh in on Rhode Island’s next statewide...

R.I. Commerce Corp. is working on a new statewide tourism campaign and has narrowed its list of pitch options to two. Chief Marketing Officer Anika...
HERE THEY COME: Block Island is expecting a strong summer tourism season, based on the boatloads of tourists already flocking there from the mainland. / PBN FILE PHOTO/K. CURTIS

Strong summer tourism first step in industry’s recovery

All signs point to what could be a banner summer for tourism in the Ocean State, at least in coastal communities that cater to...

Five Questions With Heather Evans

Heather Evans | Chief marketing officer, R.I. Commerce Corp. 1. What is your first priority in your new job? To listen and learn. ...
DRAMATIC CHANGE: Tom McGinn, captain and president, and Kristin Stone are co-owners of Providence Riverboat. After the company joined the Providence Warwick Convention & Visitors Bureau, it shifted its business model from cocktail cruises to catering to the tourism industry and nearly tripled its revenue in the first year, Stone said.

Tourism: In search of coordination

The Providence Riverboat Co. once served primarily local customers. Its boats would take groups out on the Providence River for cocktail cruises, leaving from...
PRETTY ­PICTURE? Are state-sponsored efforts enough to keep the growth of Rhode Island’s tourism industry on an upward trajectory? 

Direction of tourism marketing still unanswered question for R.I.

In 2002, Providence Business News published an opinion piece that called for cooperation among the various visitor attractions in the Ocean State, something that...
RACE VILLAGE: Crowds gather in Newport for the Volvo Ocean Race stopover in May 2015. The 2017-2018 race stopover marked the second time Newport served as the sole North American locale to host the around-the-world yacht race. In the first week, the race village at Fort Adams State Park saw more than 40,000 ­visitors. / COURTESY VOLVO OCEAN RACE/MARC BOW

Marketing and sailing rewards, but departures too in 2018

R.I. Commerce Corp. last year unveiled a much-anticipated statewide tourism marketing campaign that included an updated website and digital ad initiative. Both centered on what...

Commerce CMO Salamano to return to private sector in Jan.

PROVIDENCE – R.I. Commerce Corp. Chief Marketing Officer Lara Salamano is returning to the private sector in mid-January, Commerce RI announced on Dec. 10. During...
LARA SALAMANO will depart her role as chief marketing officer at Commerce RI for the private sector in mid-January. / PBN FILE PHOTO/MICHAEL SALERNO

Commerce CMO Salamano to return to private sector in Jan.

PROVIDENCE – R.I. Commerce Corp.’s Chief Marketing Officer Lara Salamano is leaving the administration to return to the private sector in mid-January, according to...
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