GTECH and Hasbro announce licensing agreement

GTECH and The Hasbro Properties Group announced a pact on Tuesday that would grant GTECH the exclusive rights in the United States and Canada to develop and market slot machines and video lottery terminals (VLTs) featuring THE GAME OF LIFE property brand in the casino and government-sponsored environments.

“GTECH’s focus remains on enhancing the entertainment value of the gaming experience for our players,” said Marc Crisafulli, senior vice president of gaming solutions for GTECH. “THE GAME OF LIFE is one of the world’s most popular board games and will become the foundation of a multi-game development effort by GTECH in the gaming machine market. ”
“GTECH presented a compelling business opportunity that we believe will maximize the strength of THE GAME OF LIFE brand in the gaming environment and allow millions of adults to enjoy this classic game in new and unique ways,” said Jane Ritson-Parsons, president of Hasbro Properties Group. “

The first GAME OF LIFE branded slot games are expected to be available to the North American gaming market in the second half of calendar 2006.

GTECH is a leading gaming technology and services company. With more than $1.25 billion in annual revenues and 5,300 people in over 50 countries.

The (HPG) is the intellectual property development arm of Hasbro, Inc.