CVS/pharmacy announced the
nationwide launch of the CVS Digital One-Time-Use Camera line, which includes
the world’s first disposable with Picture Preview capability, available
exclusively through its store locations.
The camera is the first one-time-use
camera to offer a color LCD screen– including instant viewing and retaking of shots
— in an easy-to-use, worry-free, point-and-shoot format.
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Built on the Pure Digital(R)
Imaging Platform, the camera features a 1.4 inch color LCD screen for instant
review and deleting capabilities, letting consumers snap away and delete
images until they get the exact shot they want. Other functions include a
fully automatic flash, metered exposure control, and a 10-second self-timer
feature. A second camera, the CVS Digital One-Time-Use Camera with Delete
Feature, offers all the same features but without the LCD preview screen.
Both cameras hold 25 great pictures and are fully recycled after processing.
The camera can be returned to a CVS retail location
for 25 digitally enhanced, film-quality prints and a photo sharing CD. Built
with advanced sharing software, the photo CD requires no installation, and
includes its own email system to simplify email photo sharing. Even first-time
computer users can easily share photos, slideshows, and create and send
greeting cards to friends and family.
Through its partnership with Pure Digital, CVS is the first to bring
digital one-time-use cameras to the food, drug and mass channel markets.
The CVS Digital
One-Time-Use Camera with Picture Preview retails for $19.99. The CVS Digital
One-Time-Use Camera with Delete Feature retails for $9.99.
