People do business with people – not with companies. That is why relationships built on a foundation of trust are so important. Everything starts with trust.
Trust is the foundation of a company's reputation and its customer/member value. Trust is established by behaviors and actions. At People's Credit Union, we commit resources to teaching what it means to live and promote a culture of trust.
As a company that values trust as one of its most important tenets, extending trust to our employees inspires them to do great work, to put their best effort forward for our organization and our members. As a result, everyone on staff has a vested interest in our success. Trust leads to results, results lead to success.
To be trusted is powerful, sustainable, motivating and leads to more collaboration, better decisions and increased organizational participation in reaching desired outcomes.
Simply put, we recognize that one of the best ways to increase trust is to just simply extend it. When we empower our employees in this manner, it helps bring out the best in them and even more rewarding, it provides opportunities for our employees to challenge themselves and develop their capabilities.
At People's Credit Union, we truly believe that when trust becomes reciprocal among all levels of the organization, it leads to greater employee engagement and retention, increased customer/member loyalty and a continuous upward cycle of benefits, both human and economic.
And it all starts with trust. •