COVID-19 was curse and blessing for Integrated Media Group

PBN Fastest Growing Companies 2022
2. $250,000 to $5 MILLIONIntegrated Media Group
CEO (or equivalent): Gil Lantini and Ralph Coppolino, founders
2021 revenue: $2.8 million
2019 revenue: $1.3 million
Revenue growth: 107.5%

NIMBLY PIVOTING TO ADDRESS COVID-19 pandemic-related challenges helped Cranston-based Integrated Media Group experience 107.5% revenue growth last year compared with 2019.

“Going from full in-office employment to fully remote with no systems for remote work was quite an undertaking … we adjusted quickly to establish new procedures,” IMG co-founder Gil Lantini said.

IMG, a digital marketing agency, also doubled down on some business lines. Lantini says the agency’s SalesForce consulting practice exploded, with businesses recognizing that they had to adapt their technology.

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While IMG’s digital marketing business initially took a significant hit due to the pandemic, it is currently 200% higher than where it was pre-pandemic and 300% higher than where it was at its lowest point, Lantini said.

With a consistently expanding staff – and no key personnel leaving – Lantini predicts IMG will close out 2022 with 70% greater revenue than last year.

“[Employee] retention has been the best it’s ever been for us when most businesses were facing the opposite,” Lantini said.