CVS Inc. and Nokia announced a marketing agreement for the cross-promotion of Nokia’s camera-equipped mobile phones and CVS’ in-store camera phone printing technology in a variety of marketing and advertising programs.
As part of the agreement, the first of its kind in the retail industry according to officials at the two companies, CVS, based in Woonsocket, and Nokia, based in Irving, Texas, have launched a co-branded Web site and discounts on Nokia products. They are also putting advertisements in print media, particularly Sunday newspapers.
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The agreement marks CVS’ latest move to bolster its digital photo processing system. The company is currently the only national retailer to offer consumers the ability to print photos from camera phones, CVS officials say.
Last year, camera phones outsold conventional digital cameras for the first time and in 2004, camera phone sales in America are expected to outsell conventional digital cameras by 3-1. In 2005, an estimated 70 billion digital images will be captured and over 60 billion of these images will be captured by camera phones, according to The Future Image Mobile Imaging Report.
