Methuen, MA— In preparation for National Employee Benefits Day on April 2, 2013, Borislow Insurance (BI) has set the standard for a proactive approach to healthcare and community education. Understanding that most consumers are unaware of healthcare costs, BI wrote to all six Governors in New England and secured all six of their signatures to support their Proclamation, “Consumer-Driven Health Improvement Week,” which runs from March 25-29, 2013. This is the second annual proclaimed week for which Borislow Insurance has received Executive support in this endeavor. In addition, other states have also supported Consumer Driven Health Improvement Week as authored by Borislow Insurance and include: CO;FL;IL;OR;TN;NM;NV;OK;DE;WI; and MT
BI’s Principals, Mark Gaunya and Founding Principal Jennifer Borislow, co-authors of the book, Bend the Healthcare Trend; are passionate supporters of Consumer Driven Health and Wellness Plans and share a half a century of combined insurance industry experience. The impetus behind the writing of both the language of the Proclamations, as well as the request itself, stem from the principles outlined in their book: transparency, responsibility and opportunity – which transform into a commitment to create a culture of health and wellness in the workplace. In addition, a Consumer Tool, the CDHPCoach has been developed by Strategic Vision in which both Mark and Jennifer hope to help Consumers become Engaged, Educated, and Empowered regarding their healthcare decisions.
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“By offering employees choices and empowering them to make informed, responsible, and cost conscious decisions about their lifestyle and healthcare spending, you can create a healthier, stronger, more productive workforce.” Bend the Healthcare Trend
Through these Proclamations, Borislow Insurance has continually established partnerships with the Executive Branches of each state in an attempt to motivate and encourage their citizens to take responsibility for their health and welfare choices. Productive partnerships with various state legislative and executive branches are a testament to BI’s commitment to help bring about substantive change. In addition, both Mark and Jennifer are donating their book, Bend the Healthcare Trend to various libraries of all the 6 New England states, as part of Consumer Driven Health Improvement Week awareness.
At BI, “we solve current challenges and create new opportunities for growth by looking ahead.”
Borislow Insuranceis a proudUBA Member Firm, with a proven track record in delivering the United Benefits Advisors message to, “foster better consumers of health care by providing employers with strategic plan design, employee education and communication, and wellness programs.”
