Organizational Gravity explores the fundamental elements that contribute to business success outside the traditional focus on product or service, sufficient capital, exemplary sales, and technology. While these are critical elements to building and growing a business, this book provides an unconventional, yet pragmatic, approach to creating a competitive advantage that will keep your business on its growth path. Organizational Gravity lays out the four all-important factors that come into play when growing a business, strategy, brand, culture, and talent.
As consultants/advisers to businesses and organizations across the United States, the authors discovered that business leaders often strive to grow without considering the alignment and interrelationships among strategy, brand, culture, and talent. These mi-salignments show up as the business enters the inevitable inflection points that all businesses face. As part of the authors success in helping leaders grow their businesses, the they created a unique model for sustainable growth—Organizational Gravity. Whether you are start-up, a small business owner, or an executive in a larger organization, this synergistic approach to balanced growth can make the critical difference in your business.
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Organizational Gravity is available on Amazon ($15.95) at http://www.amazon.com/Organizational-Gravity-Strategically-Growing-Companys/dp/0615670482/
Tony Kubica and Sara LaForest, partners of Kubica LaForest Consulting, are business growth advisers, executive/leadership coaches, and authors.
For further information, to arrange an interview, or to request a review copy, contact: Tony Kubica at (401) 885-2011 or tony@kubicalaforestconsulting.com
