Providence, RI – July 8, 2009 – RDW Group announced today the addition of two senior account executives to its Providence office with Jae Wiss and Lauren Howe.
As the newest member of agency’s advertising team, Wiss brings more than 12 years of communications, marketing, and Web development expertise, having previously worked for such Rhode Island companies as Blue Cross & Blue Shield of Rhode Island, Duffy & Shanley, U.S. Sailing, as well as Wisconsin-based Windway Capital Corp. She graduated from Roger Williams University with a Bachelor of Science degree in business administration and a minor in legal studies, and received a master of business administration degree in information systems science from Salve Regina University.
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Prior to joining RDW’s public relations group, Howe spent almost eight years at Massachusetts-based Lois Paul & Partners as a PR professional, most recently serving as an account manager for the agency’s technology and life sciences practices working with such clients as AspenTech, BearingPoint, Restore Medical, and Wells Fargo. In addition, Howe has been a member of the board of directors of the Publicity Club of New England for the past six years and currently acts as chairperson for the organization’s prestigious Bell Ringer Awards program. She received a bachelor’s degree in management of technology from Wentworth Institute of Technology in Boston.
While they offer many different areas of expertise, both senior account executives bring with them a strong background in social media and are excited to integrate new tools and initiatives into their clients’ communications programs.
“We are thrilled to have Jae and Lauren join our leading integrated communications team,” said Patti Doyle, Director of Account Services. “Their combined experience brings tremendous value to our company and our clients, and we are pleased to have them as part of our team as we look into the future.”
RDW Group, Inc. specializes in integrated communications, offering clients a full menu of services including advertising, public relations and public affairs, direct marketing, interactive, research and specialized publications. With employees in Providence, Worcester and Boston, the firm concentrates on developing communications programs for clients in consumer goods and services, education, energy, heath care, business-to-business, and insurance.
