Tag: Heather Evans
R.I. branding has been hit or miss
TOURISM
When R.I. Commerce Corp. decided to hire a chief marketing officer in late 2015, it made sense – bring in a person to guide...
Tourism councils want state marketing leader with local knowledge
PROVIDENCE – Rhode Island’s tourism council leaders believe the state’s next chief marketing officer should be someone with local knowledge, marketing experience and a...
R.I. Commerce looking to hire tourism leader
PROVIDENCE – The R.I. Commerce Corp. board unanimously approved the hiring of an executive search firm to fill "executive positions within the corporation," including its...
R.I.’s top tourism job in limbo
Almost five months after the state’s top tourism official resigned, R.I. Commerce Corp.’s promotional efforts “haven’t skipped a beat,” according to the agency’s interim...
State looks to boost winter tourism with Hotel Week RI
PROVIDENCE – Visitors to the Ocean State and residents looking for a local getaway will find deals at a number of luxury hotels throughout...
R.I. tourism inches toward sustainability as threats from climate change, ‘overtourism’...
About 25 million visitors drive, fly and sail into Rhode Island each year. Mansions, restaurants, theaters and historical sites attract their fair share of...
Five Questions With Heather Evans
Heather Evans | Chief marketing officer, R.I. Commerce Corp.
1. What is your first priority in your new job? To listen and learn. ...
Tourism: In search of coordination
The Providence Riverboat Co. once served primarily local customers. Its boats would take groups out on the Providence River for cocktail cruises, leaving from...
Commerce eyes fall, winter for R.I. tourism opportunities
PROVIDENCE – Rhode Island’s appeal in the fall and winter, combined with the ample availability of hotel rooms, is an untapped resource, the state’s...
Evans named to CMO role at Commerce RI
PROVIDENCE – Heather Evans is the new chief marketing officer of R.I. Commerce Corp., effective immediately, Commerce Secretary Stefan Pryor announced May 21.
Evans most...
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