Warning: Brainstorming may destroy innovation

RATHER THAN CHASING trends, Larry Keeley advises maximizing the potential of existing ideas, as Sylvania is doing with LED lighting. /
RATHER THAN CHASING trends, Larry Keeley advises maximizing the potential of existing ideas, as Sylvania is doing with LED lighting. /
Almost anyone who's worked to develop an innovation at a big company knows the drill. The senior executives give a stirring speech about how the work is vitally important. They urge the team to be creative and "think outside the box," and mention before leaving in a haze of blue smoke that they expect the…

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