WATERBURY, Conn. – Webster Bank has inked an endorsement deal with Boston Celtics star Ray Allen that the bank is calling a “marketing partnership.”
The financial terms of the agreement were not disclosed when it was announced last week.
Along with the endorsement deal, the bank released a humorous video, “The Webster Dream Team” on social media sites. Allen, who played basketball at the University of Connecticut from 1993 to 1996, joins UConn coach Jim Calhoun as a paid endorser of Webster, the No. 9 bank in Rhode Island by deposits.
Allen’s deal was announced as he was poised to break Reggie Miller’s NBA record for the most career 3-pointers.
“Our new partnership with Ray Allen offers an incredibly unique way for Webster to strengthen and differentiate our brand from Boston through Connecticut,” said Michelle Crecca, chief marketing officer for Webster Bank. “Ray is a perfect match for us – his core values of teamwork, discipline and giving back to the community mirror our own. He is beloved by millions throughout our New England region, both for his NBA career and his college career at the University of Connecticut.”
Under the agreement, Webster has full marketing and endorsement rights from Allen throughout the bank’s New England/New York geographical footprint through August 2012.
Allen will appear in video and still photography that will be used in Webster’s advertising, marketing and collateral materials.
He will also make special appearances at select Webster events. The partnership was negotiated with Boston-based Altus Marketing & Management, and the video was produced by the agency Kelliher Samets Volk, also of Boston.
