Wickford-based MarketModels acquired by Chicago’s PRIMIS

MarketModels, a provider of analytics, modeling and data integration solutions headquartered in Wickford, was acquired by Chicago-based PRIMIS Marketing Group, the company announced on Monday.
“We are excited about the synergies that being part of the PRIMIS Marketing Group offers,” said Brad Mitchell, president and general manager of MarketModels. “With the added capabilities of AccuData America and Hypos360, we now offer clients a complete suite of services that help them to leverage the data that delivers critical insights into their customers and prospects, and supports comprehensive, closed-loop marketing processes for both existing customer retention and new customer acquisition,” he said.

In announcing the acquisition, John Healy, CEO of PRIMIS said, “MarketModels adds important data analytics and data integration capabilities to the PRIMIS suite of database marketing solutions and enhances our ability to provide fully integrated multi-channel marketing data and data management solutions.”


There are no planned organizational changes for MarketModels, and they will continue to operate out of their Wickford headquarters. Mitchell will continue as president and general manager of MarketModels, reporting to Healy.


MarketModels serves more than 1,000 clients in financial services, technology, telecommunications, higher education, and consumer packaged goods. Their blue chip clients include LendingTree.com, AC Nielsen, J.P. Morgan Chase, Sun Microsystems, The Tribune Company, Comscore Networks, Dime Savings Bank, Experian, Equifax and a number of companies in the broadband and credit card processing industries.

MarketModels has been ranked as one of the 10 fastest-growing companies in the state of Rhode Island in each of the past four years. Founded in 1999 by database marketing industry veteran Mitchell (formerly with iMarket and Xerox), MarketModels has core competencies in all aspects of database marketing, data management and analytics, including profile, predictive and segmentation models at both the business and consumer level. For more information visit www.MarketModels.com.