After passing Hasbro, Lego closes in on Mattel for No. 1 toymaker

LEGO IS CLOSING IN ON NO. 1 TOYMAKER Mattel, thanks in part to its hit,
LEGO IS CLOSING IN ON NO. 1 TOYMAKER Mattel, thanks in part to its hit, "The Lego Movie," as well as franchise building sets including Star Wars-themed products. Lego passed Hasbro as the No. 2 toymaker last year. / BLOOMBERG NEWS PHOTO/FREYA INGRID MORALES
STOCKHOLM - Lego A/S expanded revenue in the first half, bridging the gap with toy industry market leader Mattel Inc. as consumers flocked to pick up play sets from box office hit “The Lego Movie.” Sales rose 11 percent in kroner to the equivalent of $2 billion at the Billund, Denmark-based maker of plastic bricks,…

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