Dunkin’ Donuts, Baskin-Robbins and Togo’s, formerly branded together as Allied Domecq Quick Service Restaurants (ADQSR), will now be known as Dunkin’ Brands, Inc., the company reported December 13.
The new name, along with a new trademarked tagline, “eatdrinkthink,” and a move to a new corporate office in Canton, Massachusetts, is part of the company’s re-branding effort designed to solidify the company’s position as a leader in building brands in the “quick service restaurant” industry.
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“We’ve leveraged the brand equity and success of Dunkin’ Donuts to create a name that clearly identifies our business and provides immediate recognition in the global marketplace,” stated Jon Luther, CEO, Dunkin’ Brands.
The re-branding announcement comes after Dunkin’ Brands posted a 21 percent increase in profits, driven by same store sales, contribution from store expansion and internal efficiencies.
Dunkin’ Brands recently consolidated the majority of operations in a new corporate office located in Canton, Massachusetts. This new headquarters marks the first time the majority of operations for the brands will be housed under one roof, including test kitchens for all three brands.
Dunkin’ Brands, Inc. franchises more than 12,000 Dunkin’ Donuts, Baskin-Robbins and Togo’s shops worldwide.
