Carole M. McCormick has been appointed director of public relations and special events at the marketing firm of Fleming & Roskelly Inc. in Newport. She was previously deputy director of SVF Foundation in Newport. McCormick has more than 15 years’ experience worldwide in public relations and event planning, and has worked for agencies in Australia, Boston and Newport. Her experience encompasses public, private and nonprofit organizations. She lives in Newport.
PBN: What are your goals?
McCORMICK: To assist clients in raising the profile of their companies and products through media relations and to contribute to the success of Fleming & Roskelly by publicizing our expertise and services.
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PBN: How does your global experience play a role?
McCORMICK: Working in other countries forces sensitivity
to differences in how people
and companies communicate depending on the different cultures, environments and markets in which they operate. This is true for all businesses and their communications plans – one size does not fit all.
PBN: You’re from Australia, why work in the U.S.?
McCORMICK: I moved to the U.S. when I married my husband who is from Newport. However, from the beginning, one of my career goals was to work in at least one other country. I guess that’s an argument for goal setting!
PBN: Is PR different in Australia vs. the U.S.?
McCORMICK: The actual process of PR is the same in both countries. The difference lies in the cultural arena – what is considered interesting or newsworthy to Australians may not necessarily be so for Americans. Just because we speak the same language, doesn’t mean we are the same and you learn these subtle differences quickly when you move to another country.
