Brand loyalty

QUESTION: In general, do you consider yourself to be loyal to particular brands – whether they are beverages, household goods or automobiles?

Yes: 82%

No: 18%

QUESTION: Are you more likely to return to a particular department store or mall out of loyalty or are you more likely to shop where you find the best sale on a particular day?

Loyal to a particular store or mall: 71%

More likely to chase after a sale: 29%

QUESTION: Which is more likely to get you into a store to make a major
purchase?

Word-of-mouth recommendation from a friend or colleague: 35%

A sale advertised in a newspaper, on television or on the radio: 24%

The geographic proximity of a particular store: 41%

QUESTION: Do you regularly purchase generic products – or are you more likely to pay a bit more for the established brand?

Regularly purchase generic products: 29%

Willing to pay more for the brand: 71%